Archive for October 13th, 2010

Halloween and the Economy: 2010 Stats

Americans love Halloween.  More than 72% of Americans will hand out candy, more than half say they will decorate their yards for Halloween, and more than 33% of them will have a party or attend a party.

Halloween’s not just for kids anymore.  This year, 40% of adults surveyed plan to dress up for Halloween, and more than 11% will outfit their pets!

In the U.S., Halloween spending is estimated to be $5.8 billion this year.  The average American will spend about$66 on costumes, candy, and decorations  — about $24 on costumes, $20 on candy, $18 on decorations, and $4 on greeting cards.

For more on these fascinating statistics and their sources, please see the eMarketer report.


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